Fall 2022

Tostitos Salsa

To enhance the visual appeal, a vibrant color palette inspired by the rich hues of Mexican

culture has been incorporated. The chili flame is a gradient of warm reds and oranges, while

the chip outline features earthy tones, creating a harmonious balance. These colors not only

reflect the spicy and savory elements of salsa but also evoke a sense of warmth and authenticity.

Brand Identity / Packaging